About Us

About Us

We started Illuminating Creation AKA IC in Chicago at a Starbucks and took advantage of the tools we have today. After years of feeling stuck — we decided to take action and start a clothing brand that resonates with people who want to take action. 
It was born out of a desire to break free from average and inspire others to do the same. Life doesn’t come with a manual, and for most of us, it’s been about survival, not success.

IC became that step.

But this isn’t just about us.

We’ve lived through the frustration of feeling behind. We know what it’s like to carry weight that nobody sees. But we also believe this:

You have the power to rewrite your story.

IC is for the overlooked. The underestimated. The ones who want more but don’t know where to start.
Whether you’re building your confidence, your career, or your character — this brand is your daily reminder that reinvention is real, and greatness is earned.

Earn Your Greatness. Welcome to IC.